Growth Marketing · GEO · B2B Distribution

I build the marketing infrastructure most teams need a department for.

Twelve years running organic and paid growth across a 70,000+ SKU catalog and seven warehouses in the US and Canada. One person, one system, no dev queue to wait on.

Who I am

One person has done the work of a department.

Portrait of Brent Tyson

I've spent the last 12 years building digital marketing infrastructure that most teams would need a department to maintain. Most recently, I architected a 280,000-page B2B e-commerce ecosystem for a $200M distributor, synced across four storefronts from a single NetSuite ERP. That project touched everything: data architecture, technical SEO, AI content scaling, paid media, and conversion optimization.

What sets my work apart right now is GEO, Generative Engine Optimization. While most marketers are still optimizing for the ten blue links, I build strategies that put brands in front of AI-generated answers on Google SGE, Perplexity, SearchGPT, and Claude. That's where search is going, and I've been there for a while already.

I'm based in Buckeye, AZ, and open to senior digital marketing roles in the Phoenix metro. If you need someone who can own the strategy, build the infrastructure, and execute without a committee, you've found him.

What I've built

Tools, not just campaigns.

BOM Configurator — screenshot
Live product

WAV Enterprise BOM Configurator

An interactive bill-of-materials builder for WAV Online. Users browse access points and network gear, build a full parts list with live quantities and pricing, and walk away with a ready-to-quote configuration — cutting a manual, back-and-forth sales process down to a few clicks.

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GEO Analyzer — scorecard
AI SEO

GEO Visibility Analyzer

Scores any page for how visible it is to AI-powered search engines like Google SGE, Perplexity, and SearchGPT. Grounds its analysis in live citation checks, search indexation data, and Core Web Vitals, then returns a prioritized action plan.

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Marketing Analytics — dashboard
Campaign analytics

Marketing Analytics

Turns raw campaign data into KPI insights and a next-best-action list, diagnosing performance instead of just reporting it.

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280K+
Pages architected
70K+
SKUs scaled with AI content
$200M
Distributor, one system, one person

What people say

Worked with me before.

"Brent is a unicorn in the web development world. That rare individual who can do everything: user-centered design, front-end and back-end development. He naturally takes on a leadership role when needed, always striving for the best solution possible."

Alice LeafAlice Leaf Former Client, Psychotherapist at Formation Counseling Center

"Brent always went above and beyond in developing amazing sites that are responsive and intuitive to the user. He was very hard working, reliable, and a great person to share an office with."

Kyle CoiaKyle Coia Former Colleague, Brand & Marketing Strategist, MBA

"Brent is a web design genius. I was totally impressed by his ability to fully understand our needs and quickly convert them graphically into our site. I would highly recommend Brent."

Neal BrownNeal Brown Former Client, Agency Owner at Achievers Financial Services

"Brent is a patient, valuable member of our team who works tirelessly, often after hours, to complete urgent projects. He's continually bringing new ideas to the table and does what it takes to make a project happen for the client."

Bruce JonesBruce Jones Former Manager, Founder of 1ON1 SEO Training

"Brent was an incredibly supportive and insightful boss who went out of his way to teach me valuable lessons for my professional growth. He always made me feel comfortable enough to ask questions and seek help."

Snehal MantriSnehal Mantri Former Direct Report, SEO Intern at WAV

Worked with

WAV Baltic Networks Design & Promote

Credentials

54 active certifications across Anthropic, Coursera, Google, HubSpot, LinkedIn/AMA, SEMRUSH, and Udacity.

See credentials